Build trust.
Without the guesswork.
Weekly reflections turn into trust signals. See the gap between intent and impact—and get one concrete Action to close it. 2 minutes a week.
Trust Climate
Confident
Need a board-ready overview? Download the brief (PDF) →
Respectful by design. Individual reflections stay private.
What trust is
Trust is a strategic asset.Not a vibe.
The willingness to be vulnerable because you expect the other party to act reliably, ethically, and with positive intent.
When it declines
You feel it in execution.
Decisions get re‑litigated.
People stop flagging risks early.
Rework increases—and speed drops.
WHY TRUST MATTERS
Trust is a performance accelerator.
High‑trust companies outperform peers by ~5%. Teams move faster with less rework, clearer decisions, and more follow‑through.
TRUST AS A KPI
A leading indicator—not a lagging survey.
Trust cuts across engagement, retention, and execution. When you measure it weekly, you catch drift before quarter‑end surprises.
THE CHALLENGE
Leaders can’t see their own blind spots.
Research shows leaders overestimate their own trustworthiness by ~29%. TrustLoop makes trust measurable and coachable—week by week.
Simple. Practical. Repeatable.
A weekly leadership practice that fits into real work. Reflect for 2 minutes, see what’s changing across the four trust dimensions, and practice one Action with a script you can use the same day.
Reflect Weekly
Capture what happened and how you showed up. Short, structured prompts—done in minutes.
Get AI Insights
TrustAI summarizes patterns across the four trust dimensions and highlights the intent vs impact gap—so you know what to adjust next.
Track & Grow
Watch your Trust Climate trend move week to week, and build trust through small behaviors that compound.
A real example (end-to-end)
You reflect: “A decision felt rushed. Two people went quiet.”
TrustAI surfaces: “Intimacy could be stronger in decision moments.”
Your Action script: “What’s the strongest reason this could fail? If you disagree, I want it now—no repercussions.”

Not generic advice.
Concrete behaviors you can use this week.
These examples mirror the in-app Action view: short, specific, and built for real leadership moments. One Action a week → clearer decisions, less rework, safer disagreements.
Lead with evidence + uncertainty (not certainty theater)
How to do it
Present your recommendation in three parts: what we know, what we don’t know, and what we’ll do next. Script: “Here’s what the data supports. Here’s the unknown. Here’s the next check before we scale.”
Why this matters
When stakes are high, credibility isn’t confidence—it’s rigor. This builds trust even when the answer isn’t perfect.
Trustworthiness
Rigor: clear evidence and limits. People trust decisions more when they can see your logic and constraints.
Make it safe to disagree (in 30 seconds)
How to do it
In your next decision meeting, ask: “What’s the strongest reason this could fail?” Then add: “If you disagree, I want it now—no repercussions.” Example: “What am I not seeing that would make this risky for customers or compliance?”
Why this matters
It surfaces risk early and reduces silent doubt—without oversharing. That’s what psychological safety looks like in a high-stakes org.
Trustworthiness
Safety: colleagues tell you the truth when they believe it’s safe to do so—especially when stakes are high.
Confirm next steps before closing
How to do it
Before ending a meeting, recap the owner, deliverable, and date—then ask for confirmation. Example: “To confirm, I’ll send the summary by Friday 2pm—does that work?”
Why this matters
This habit tightens follow-through and closes the loop on small commitments, building reliability over time.
Trustworthiness
Follow-through: small commitments compound. Reliability is built when promises consistently close.
Name the trade-off (so intent is unmistakable)
How to do it
When proposing a path, state the trade-off against your own preference. Script: “This is slower than I’d like, but it reduces audit risk. I’m optimizing for durable compliance.”
Why this matters
People trust leaders who can subordinate ego and speed to the right constraint at the right time.
Trustworthiness
Intent: signals you’re serving the mission and risk posture—not just your personal agenda.
Lead with evidence + uncertainty (not certainty theater)
How to do it
Present your recommendation in three parts: what we know, what we don’t know, and what we’ll do next. Script: “Here’s what the data supports. Here’s the unknown. Here’s the next check before we scale.”
Why this matters
When stakes are high, credibility isn’t confidence—it’s rigor. This builds trust even when the answer isn’t perfect.
Trustworthiness
Rigor: clear evidence and limits. People trust decisions more when they can see your logic and constraints.
Not generic advice.
Concrete behaviors.
These examples mirror the in-app Action view: short, specific, and built for real leadership moments. One Action a week → clearer decisions, less rework, safer disagreements.
Lead with evidence + uncertainty (not certainty theater)
Show your logic, not just your conclusion.
Make it safe to disagree (in 30 seconds)
Invite dissent safely—surface risk early.
Confirm next steps before closing
Close the loop on small commitments.
Name the trade-off (so intent is unmistakable)
Name the trade-off so intent is clear.
Four dimensions of trust
TrustLoop measures trust across the proven CRIS framework.
Credibility
Do I believe you?
Clarity + evidence. People trust your recommendations because they can follow your reasoning.
Reliability
Do you follow through?
Promises close. Small commitments compound into predictable execution.
Intimacy
Is it safe to disagree?
People speak up earlier. Risks surface without drama or oversharing.
Self-Orientation
Is this about you or us?
Intent is clear. Trade-offs feel mission-driven—not ego-driven.
Why teams choose TrustLoop
A continuous growth layer that fits seamlessly into your workflow.
Concrete Actions
TrustAI turns patterns into one specific Action with a script—so you can practice in your next meeting, not just think about it.
2 minutes a week
Short weekly reflections, not long programs. Keep momentum without adding another job to your calendar.
Progress you can see
Track Trust Climate and movement across the four trust dimensions week to week so growth is visible, consistent, and tied to real work.
Psychological Safety
Strengthen the Intimacy dimension by making it safer to disagree and speak up—without oversharing.
Intent vs impact clarity
See where your intent isn’t landing as expected across Credibility, Reliability, Intimacy, and Self-Orientation—then adjust one behavior at a time.
Respectful by design
Individual reflections stay private. Insights roll up to trends so the loop stays honest and useful.
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Built for teams who lead, not follow.
Seats
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Leadership
Billing
Annual contracts
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Start
90-day pilots
Fast proof, clear outcomes
For teams who care about growth, not just optics.
Pricing
TrustLoop pricing
Two seat types. List pricing shown below. Contracts are billed semi-annually or annually. No self-checkout.
Professional
For individuals who want to build self-awareness and strengthen day-to-day trust behaviours.
Leadership
For leaders who need relationship and organisation-level visibility with governance-grade safeguards.
- •Reflections and colleague inputs stay private; org dashboards only show anonymized Trust Equity trends.
- •Role-based approvals, SCIM/SSO, audit trails, and data residency controls ship with every plan.
- •Sensitive-session protections dampen emotional spikes before they influence downstream metrics.
Need a custom rollout plan? Talk with sales
Frequently asked questions
Everything you need to know about TrustLoop
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