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Leader growth, week by week

Build trust.
Without the guesswork.

Weekly reflections turn into trust signals. See the gap between intent and impact—and get one concrete Action to close it. 2 minutes a week.

Trust Climate

Confident

Improving
CautiousGetting betterConfidentCompounding
Momentum is building
Trust Climate trend you can act onActions with scripts for hard momentsAggregate-only by design

Need a board-ready overview? Download the brief (PDF) →

Respectful by design. Individual reflections stay private.

What trust is

Trust is a strategic asset.Not a vibe.

The willingness to be vulnerable because you expect the other party to act reliably, ethically, and with positive intent.

RiskPositive expectationsRational + social

When it declines

You feel it in execution.

Decisions get re‑litigated.

People stop flagging risks early.

Rework increases—and speed drops.

Trust Equation (Maister, Green & Galford)CRIS: Credibility, Reliability, Intimacy, Self‑OrientationTrust Equity: time‑smoothed trend, not snapshots
Sources in board brief →

WHY TRUST MATTERS

Trust is a performance accelerator.

High‑trust companies outperform peers by ~5%. Teams move faster with less rework, clearer decisions, and more follow‑through.

TRUST AS A KPI

A leading indicator—not a lagging survey.

Trust cuts across engagement, retention, and execution. When you measure it weekly, you catch drift before quarter‑end surprises.

THE CHALLENGE

Leaders can’t see their own blind spots.

Research shows leaders overestimate their own trustworthiness by ~29%. TrustLoop makes trust measurable and coachable—week by week.

Sources available in the board brief (PDF).
The App

Simple. Practical. Repeatable.

A weekly leadership practice that fits into real work. Reflect for 2 minutes, see what’s changing across the four trust dimensions, and practice one Action with a script you can use the same day.

1

Reflect Weekly

Capture what happened and how you showed up. Short, structured prompts—done in minutes.

2

Get AI Insights

TrustAI summarizes patterns across the four trust dimensions and highlights the intent vs impact gap—so you know what to adjust next.

3

Track & Grow

Watch your Trust Climate trend move week to week, and build trust through small behaviors that compound.

A real example (end-to-end)

1

You reflect: “A decision felt rushed. Two people went quiet.”

2

TrustAI surfaces: “Intimacy could be stronger in decision moments.”

3

Your Action script: “What’s the strongest reason this could fail? If you disagree, I want it now—no repercussions.”

TrustLoop iOS Home screen with Trust Climate and actions
Actions (examples)

Not generic advice.
Concrete behaviors you can use this week.

These examples mirror the in-app Action view: short, specific, and built for real leadership moments. One Action a week → clearer decisions, less rework, safer disagreements.

Lead with evidence + uncertainty (not certainty theater)

CredibilityExample — leadership workflow

How to do it

Present your recommendation in three parts: what we know, what we don’t know, and what we’ll do next. Script: “Here’s what the data supports. Here’s the unknown. Here’s the next check before we scale.”

Why this matters

When stakes are high, credibility isn’t confidence—it’s rigor. This builds trust even when the answer isn’t perfect.

Trustworthiness

Rigor: clear evidence and limits. People trust decisions more when they can see your logic and constraints.

Make it safe to disagree (in 30 seconds)

IntimacyExample — leadership moment

How to do it

In your next decision meeting, ask: “What’s the strongest reason this could fail?” Then add: “If you disagree, I want it now—no repercussions.” Example: “What am I not seeing that would make this risky for customers or compliance?”

Why this matters

It surfaces risk early and reduces silent doubt—without oversharing. That’s what psychological safety looks like in a high-stakes org.

Trustworthiness

Safety: colleagues tell you the truth when they believe it’s safe to do so—especially when stakes are high.

Confirm next steps before closing

ReliabilityExample — weekly habit

How to do it

Before ending a meeting, recap the owner, deliverable, and date—then ask for confirmation. Example: “To confirm, I’ll send the summary by Friday 2pm—does that work?”

Why this matters

This habit tightens follow-through and closes the loop on small commitments, building reliability over time.

Trustworthiness

Follow-through: small commitments compound. Reliability is built when promises consistently close.

Name the trade-off (so intent is unmistakable)

Self-OrientationExample — executive clarity

How to do it

When proposing a path, state the trade-off against your own preference. Script: “This is slower than I’d like, but it reduces audit risk. I’m optimizing for durable compliance.”

Why this matters

People trust leaders who can subordinate ego and speed to the right constraint at the right time.

Trustworthiness

Intent: signals you’re serving the mission and risk posture—not just your personal agenda.

CRIS Framework

Four dimensions of trust

TrustLoop measures trust across the proven CRIS framework.

Credibility

Do I believe you?

Clarity + evidence. People trust your recommendations because they can follow your reasoning.

Reliability

Do you follow through?

Promises close. Small commitments compound into predictable execution.

Intimacy

Is it safe to disagree?

People speak up earlier. Risks surface without drama or oversharing.

Self-Orientation

Is this about you or us?

Intent is clear. Trade-offs feel mission-driven—not ego-driven.

Why teams choose TrustLoop

A continuous growth layer that fits seamlessly into your workflow.

Concrete Actions

TrustAI turns patterns into one specific Action with a script—so you can practice in your next meeting, not just think about it.

2 minutes a week

Short weekly reflections, not long programs. Keep momentum without adding another job to your calendar.

Progress you can see

Track Trust Climate and movement across the four trust dimensions week to week so growth is visible, consistent, and tied to real work.

Psychological Safety

Strengthen the Intimacy dimension by making it safer to disagree and speak up—without oversharing.

Intent vs impact clarity

See where your intent isn’t landing as expected across Credibility, Reliability, Intimacy, and Self-Orientation—then adjust one behavior at a time.

Respectful by design

Individual reflections stay private. Insights roll up to trends so the loop stays honest and useful.

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Built for teams who lead, not follow.

Seats

Professional

Leadership

Billing

Annual contracts

Semi-annual options

Start

90-day pilots

Fast proof, clear outcomes

Start a pilot

For teams who care about growth, not just optics.

Pricing

TrustLoop pricing

Two seat types. List pricing shown below. Contracts are billed semi-annually or annually. No self-checkout.

Professional

$200per user / month

For individuals who want to build self-awareness and strengthen day-to-day trust behaviours.

Self reflection module (CRIS)
TrustAI insights
Personalized improvement actions (recommended next steps)
1:1 reflection module
Team reflection module (coming soon)
Trustworthiness (Ability / Integrity / Benevolence)
Trust Equity Index (TEI) dashboards (web portal)
Deep diagnostics

Leadership

$650per user / month

For leaders who need relationship and organisation-level visibility with governance-grade safeguards.

Self reflection module (CRIS)
TrustAI insights
Personalized improvement actions (recommended next steps)
1:1 reflection module
Team reflection module (coming soon)
Trustworthiness (Ability / Integrity / Benevolence)
Trust Equity Index (TEI) dashboards (web portal)
Deep diagnostics
Anonymized colleague signals · SOC 2-aligned controls
Private-by-default reflections · zero surveillance posture
Pilot-ready governance · SSO, audit trails, admin APIs
Pricing is per seat (list price shown here).
Seat type determines which workflows a person uses (Professional vs Leadership).
Billed semi-annually or annually (pilots supported via guided intake).
Governance & safety highlights
  • Reflections and colleague inputs stay private; org dashboards only show anonymized Trust Equity trends.
  • Role-based approvals, SCIM/SSO, audit trails, and data residency controls ship with every plan.
  • Sensitive-session protections dampen emotional spikes before they influence downstream metrics.

Need a custom rollout plan? Talk with sales

Frequently asked questions

Everything you need to know about TrustLoop

Still have questions?

Can't find the answer you're looking for? Our team is here to help.

Contact Support
Leaders, People partners, and CHROs welcome

Talk to TrustLoop about your next leadership pilot

Share a bit about your leadership cohorts or teams—we reply within one business day with focused next steps, not a scripted pitch.

Typical requests: 5–150 leader pilots, exec-staff rollouts across regions, or governance and privacy reviews with CHRO, COO, or audit teams.

< 24 hours
Typical response time
5–150 leaders
Pilot-ready cohorts
SOC 2–aligned controls
Security posture
Leadership trust & effectiveness
Focus

Send us a message

Tell us about your leadership structure, cohorts, or pilot idea. No detail is too small.

Other ways to reach us

Choose the path that fits your leadership structure—pilots, enterprise rollouts, or security reviews.

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We treat outreach as the start of a partnership, not a quota. Expect a focused reply and a clear next step, aligned with your leadership context and privacy expectations.

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